Author Archives

Peter Zottolo

how to choose a pocket square

How to Choose a Pocket Square

Are you a pro-pocket square person? Perhaps you’ve heard that they are the cheapest way to “upgrade” your wardrobe, but you’re hesitant. You feel safe in your white shirt, navy suit, and black shoes, and while you’ve seen them on other guys, and even liked one or two, […]

what is formalwear

What is Formalwear?

Perhaps you’ve received an invitation to an event that requests black tie, white tie, or cocktail attire. Were you confused? Did you just end up going in one of your “meeting” suits? All three (NOT the “meeting” suit) are considered formalwear. They are usually reserved for the evening (when […]

patterns in menswear men's clothing patterns

Mastering Complex Patterns

“Creativity is more than just being different. Anybody can play weird– that’s easy. What’s hard is to be as simple as Bach. Making the simple complicated is commonplace–making the complicated simple, awesomely simple–that’s creativity.”  – Charles Mingus In today’s post-slacker world, just wearing coat and tie is enough […]

colors in menswear

Pairing Colors in Menswear

Most guys like color, but are afraid to add more than one to their ensemble for fear of making mistakes. This is laudable: better to play it safe and look possibly boring but overall pleasing than to reveal one’s ignorance. Indeed, the clueless color-lovers are often the worst […]

what to expect from bespoke

What to Expect from Bespoke

So you’ve decided to “go bespoke.”  Great!  From now on, everything you commission should be perfect, right? I decided to ask some of StyleForum’s members to elaborate on their bespoke experiences to give the “n00b” an idea of what to expect during the first (and hopefully continuing) foray […]

How to Jump Into Bespoke

Today I’m in a salon in San Francisco with my wife.  The stylist asks how she wants her hair, and as she responds, she’s also using her hands almost like paintbrushes, drawing invisible lines here and there to indicate bob and bang length.  Then she points to a […]

Why Bespoke Clothing?

Bespoke what? The word itself has undergone changes since its first use in the 1500’s. Back then, “bespoke” was what you called your outfit.  Your one outfit, the one that smelled of Western European colonization. “Why yes, the codpiece was bespoke. No, I don’t know why it’s so […]