White Mountaineering fall 2012

In tailoring parlance, pattern matching generally refers to aligning stripes, plaids, or windowpanes at the seams of a tailored garment (where possible). Yosuke Aizawa of White Mountaineering has a different idea of pattern matching: plenty of patterns, very little matching. Fall 2012 has block patchwork, clever mountain-print camo, and Missoni-al zigs and zags, in a palette dominated by grays and reds. The parkas, vests, and backpacks are familiar from the brand’s past seasons of outdoor gear influenced clothes, but camouflaged among them are textured and patterned knits and even a few sportcoat-riffing jackets (and a paisley tie–I can only assume it’s Gore Tex). The runway was an airport walkway for White Mountaineering fall 2012, as the brand send baggage-laden, smartphone-checking models down the runway as well as WM rep Thomas in uniform.


Photos via fashionsnap and Styleforum member sipang.

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1 thought on “White Mountaineering fall 2012

  1. This is a great collection. I think that White Mountaineering is going from strength to strength, this collection looks more like they are looking to the future of the brand.

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