Finamore could rest on its old-world shirtmaker laurels (second oldest shirtmaker in Naples; more handsewing than Betsy Ross [more in the black labeled classica line than in sportier models]; renowned MTM program, fabric from top mills, etc., etc.) but at Pitti 81 chose instead to highlight its innovative side, with look-at-me fabrics and treatments, quilted snap-button shirts, and aggressive collars.  I was surprised to see jackets alongside Finamore’s famous shirts; don’t yet know too much about the tailored goods, but we’re checking into it!

Checks and an excellent out of focus roll on the collar. (Apologies for shallow focus on these–it was dark in the depths of Pitti.)

Fina-floral.

The jackets were lightly tailored and used exceedingly soft fabrics. Accessories–ties and scarves–were top drawer as well.

The Italian-only Finamore rep REALLY wanted me to see the washed (but mostly dirtied) treatments on these quilted shirts. Interesting stuff.