The first and second days of Pitti are insane – meetings, parties, and press. The third day slows down dramatically, and by the fourth day, everyone just wants to go home. Presently on the train to Rome to start my trip home, I’m just now realizing that I mostly trawled the booths to take as much advantage of the air conditioning as I could. I should have taken more pictures, but I did catch a lot of video, so check out the stories on Styleforum’s Instagram on these makers:
The days and nights are flying by. Plaza Uomo held an event at the Palazzo Budini Gattai, a 16th century that was built and is still owned by the eponymous family. The next day a few of us got a chance to sneak away from the madness. Andreas Klow (@flannelsandtweed) and Aleks Jovanovich (@aleksjj) and I rented scooters for a jaunt in the Tuscan countryside, and later that evening enjoyed good company with Matt Hranek from W.M. Brown Project and Douglas Cordeaux from Fox Brothers hosted a party where everyone ended up parting ways with a smile on their face.
Check out the StyleForum Instagram feed for stories. These photos are from the evening of day one to the evening of day two. Thanks to Andreas and Aleks for sharing their pics when this third-rate pretend-photographer was slacking off.
Looking around Pitti, I wanted to photograph the people that were more visually interesting to me. Sometimes, those were characters who bordered on the absurd. But in general, my goal was to photograph those who I felt would be more interesting to users of Styleforum, people who tended to have a more conservative or classic aesthetic.
Pitti Uomo 94 didn’t disappoint: slim fit suits are (finally) disappearing in favor of roomier fits and lots of pleating. Many people ditched sport coats and chose to wear field jackets, a solid #menswear trend in 2018. Aloha shirts were a hit as well, and the pairing with tailored clothing, albeit bold, looks surprisingly sharp. Are you going to be rocking this look this summer?
For the time being, enjoy a selection of the best outfits spotted at Pitti Uomo 94, captured by the lens of our talented photographer @sebastianmcfox.
It seemed like Peter Zottolo (@urbancomposition) would have never reached Mediterranean soil, after being stuck in America (first) and the Old Blighty (then) due to inclement weather and air traffic conditions; however, in the end, our hero did arrive in the Promised Land aka the Fortezza da Basso, and these are his first shots from the opulent carnival known as Pitti Uomo.
I appears like more people are taking menswear more seriously this year at Pitti Uomo 93. And by “more seriously”, we obviously mean that we’ve been seeing many more “Styleforum Approved” outfits than usual.
If you’re in Florence, don’t forget to stop by the Styleforum Maker Space – we are showcasing great artisans and having lots of fun eating mozzarella di bufala and Tuscan salumi!