Shopping Rome: Jaja Camiceria

Giuseppe Rossi of Jaja Camiceria. Nice shirt.

 

By serendipity, I found Jaja Camiceria while walking around Rome one day trying to find a good lunch. I’ve always believed that when you’re in a touristy area, you’re better off searching for food off the beaten paths. So while walking down a smaller side street near the Spanish steps, I came across this custom tailoring shop.

Jaja has been around for almost 45 years, but changed ownership two years ago and is now run by Giuseppe Rossi. The shop’s front room is where he meets and fits clients, and all the shirts are made in the back. Giuseppe does all the custom pattern making and cutting, and he and three of his tailors do the sewing.

Since everything is bespoke and handmade, they only produce four shirts a day. Hand-sewn seams go around each of the armholes and down the plackets, and distinctive mother-of-pearl buttons slide through the handmade buttonholes.  The side seams, hems, and collars are made by machine, but they’re done with such a high stitch count (nine per centimeter) that they’re barely perceptible.

Signore Rossi was nice enough to demonstrate for me some of his handwork. Taking one of his current client’s shirts, he slowly and patiently hand stitched up the placket. As he later showed me, monograms are also genuinely hand embroidered, which you could tell by examining the back of embroidered fabric. Truly hand-embroidered monograms lack the small piece of fabric on the back that’s attached on machine embroidery to prevent wrinkling.

Prices for custom shirts start at $260, and go up from there depending on the detailing and fabric. Due to how much work is involved in cutting the first pattern, there is a minimum three shirts for the first order. Jaja can also make boxers out of their Italian shirtings for $50, as well as pajamas out of soft cotton flannels for $235. Looking back, I wish I had ordered a couple of monogrammed boxers. Who can’t use a pair of Italian boxers with a shadowed monogram?

Jaja Camiceria
Via Belsiana 7A
Rome, Italy

Signore Rossi stitches a placket.

Handwork on a Jaja placket.

 

Bolts of fabric at Jaja.

 

Collar styles at Jaja.

 

Spreads.

 

Hand-embroidered monogram from Jaja.

 

A man is not fully dressed until he has a pocket square in his pajama pocket.

 

Embroidered boxers--better than writing your name on the waistband with a sharpie.

All photos and text by Derek Guy. Check out Derek’s other sartorial endeavors at Die, Workwear and Put This On.

Shopping Rome: Battistoni

In the version of Minghella’s The Talented Mr. Ripley , the two main characters, Dickie Greenleaf and Tom Ripley, are shown riding a train from Naples to Rome. Dickie thinks Tom should get a new jacket, as he’s always wearing the same one. “Let me buy you a jacket,” Dickie says. “When we get to Rome, there’s a great place. Battistoni . “He then proceeds to sing” Roma, we’re taking Tom to Roma! “As Tom smiles out of the side of His mouth and softly repeats the name, Battistoni , like it was some magical place.

The entrance to Battiston in Via Condotti, Rome.

Indeed, Battistoni is enchanting. The shop opened in 1946, right before the Continental look took off in the 50s and 60s. It was during this time That Rome-not Milan or Naples-was seen as the center of Italian fashion. The city’s style and architecture was shown off through Italian film (directors such as De Sica, Fellini and Antonioni, to name a few), and many foreigners felt safer since visiting Italy That had become a republic. Some of These foreigners were American movie stars, like Gary Cooper and Douglas Fairbanks, who would come to the capital to get Their custom made suits and silk pajamas. And as we all know of That period, where America’s cinematic royalty went, much of the public Followed.

Guglielmo Battistoni with Marlon Brando. Brando made motorcycle jackets and denim look good, but he could make Also with the silk neck.

During this time, many of These figures visited Battistoni. The shop was more of a salon than a showroom, however. The wood-paneled walls, marble floors, and fine art lent to rarified air, and some of world’s most interesting men would come here to share ideas and gossip while they picked out ties and got measured. Artists such as Marc Chagall, for example, would rub elbows with literary men such as John Steinbeck, and the Duke of Windsor and Gianni Agnelli were Also known to stop by. Marlon Brando one day even arm-wrestled the store’s founder, Guglielmo Battistoni, just for fun (Brando won). Humphrey Bogart came Often know That he asked if he could leave a bottle of whiskey for himself here. This salon culture has somewhat disappeared in the modern age, but on a recent visit, the space still felt more like a gentleman’s social club than a store.

A clubby interior at Battistoni.

In addition to the atmosphere, the store has an impressive range of finely tailored goods. Battistoni is perhaps most famous Their shirts. After all, the founder, Signore Guglielmo, was an esteemed shirt makers. He made collar points slightly longer and larger, narrower side seams, and high armholes. Everything was hand finished, but fit very cleanly. Today, prices for custom shirts start around $ 500. They also have made-to-measure suits That begin at $ 2,750, and ready-to-wear suits for $ 1,850. *

Then there are the non-tailored goods. For example, they have a selection of Italian-made Inglese-style shoes for about $ 550. These are made with beautiful, dark brown, fine grained leathers and stitched together using a Goodyear machine. There is Also a room full of one-to four-ply cashmere knits ranging between $ 475 and $ 1,000, Depending on the style and construction. Whether v-necks, Crewnecks, or cardigans, These were all incredibly soft and well finished. In the adjacent room, you can find a variety of belts (including some beautifully rich crocodile skins) and a range of outerwear jackets and coats. One of the navy field jackets was Particularly impressive to me. The shell was made with a smooth microfiber and finished with dark horn buttons. The lining was pure cashmere, and there was a removable cashmere vest, Which you could zip in for colder months. Price On That was about $ 2,250.

Field jacket at Battistoni.

Ties at Battistoni.

More Battistonian silks.

Some of the best items in the store are the ties. The silks feature unique application prints, Which means they have crisper edges than Their British counterparts, and the cashmeres have a very nice, soft hand. Both are made with soft interlining, so they knot and drape beautifully. Silks start at $ 145 and $ 190 at cashmeres. I could not possibly resist leaving without one, so I picked up the red tie you see above. Looking back, I wish I had taken the blue tie with white print as well.

Today, Signore Guglielmo’s children, Gianni and Simonetta, manage the store. Both have kept the store exactly as Their father left it, tucked away in a courtyard off of Via Condotti. It’s a store of good taste immeasurably, and a must-visit for anyone in Rome.

The director of The Bicycle Thief Vittorio De Sica-less in the gritty setting of Battistoni.

* Note That All prices in this article include VAT. If you’re a non-EU customer, you can deduct 20%.

Battistoni
Via Condotti 61A
00187 Rome Italy

T: 06/6976111
[email protected]