A visit to Rubinacci, Naples.

Mention Rubinacci to any tailor in Italy and proper deference is paid, which is impressive given how much petty sniping there can be in the trade. Gennaro Rubinacci founded the company in 1932. “It actually began as a joke,” Mariano Rubinacci told me on my recent visit to Naples. “But of course, we take our business very seriously nowadays.”

Rubinacci’s space in Naples.

The Rubinacci family made their fortunes in the silk trade, which they entered in the 18th century. They imported silks from India and sold them to tailors, dressmakers, and upholsterers in Naples. The family built such a dynasty that Gennaro—Mariano’s father—never had to take on a professional career. Like other men in his family, Gennaro led a life of leisure and elegance. He socialized with royal families, lived in villas, and built a world-class collection of Capodimonte porcelains. He was an aesthete, a courtier, and a leading dandy in his day.

He was also an arbiter elegantiarum. The Neapolitan gentry was heavily interested in tailored clothing at the time, and many of the men would ask Gennaro to accompany them to the tailors so that they could get his opinion on various cloths and cuts. His presence at these fittings became such a ritual that he decided to start his own tailoring house, but more as a side hobby than a real business. It was called London House, since London at the time was considered the standard bearer for men’s style, and Gennaro wanted to represent that style in Naples. At its start, the firm was more like a social club for gentlemen. Well-to-do men went there to socialize, ask Gennaro for advice, and order suits.

Silk is a theme.

Many, many suits. Orders for 30, 40, and even 50 suits at a time were not uncommon and some men would even come in for five or six fittings before they allowed the tailor to finish the buttonholes. To be sure, this was partly because they were demanding customers, but it was also a way for them to gather and socialize with their peers. Tailoring at the time was not just about the products and craft, but also the social activities that went along with them.

Over the years, some of Naples’s most important tailors have worked for Rubinacci. Vincenzo Attolini, for example, invented the softly constructed Neapolitan jacket while he was a cutter here. The legendary Antonio Panico, who replaced Attolini, took this a bit further when he made a safari jacket out of a seven-ounce wool gabardine. “At the time, the lightest summer jackets were made out of a 9-ounce cloth,” Mariano said. “In fact, this cloth was mainly used for priests’ robes, but we used it for jackets.”

Pattern, texture, shape.

In addition to being lightly constructed, Rubinacci’s jackets are built with lapped seams that run along the shoulder. These give the jacket a bit of strength and structure, which is useful for when Mariano violently pulls down on the jacket during the first fitting, so that the garment can take the wearer’s form. The seams end at the big, full sleeveheads, which are fed into small armholes. This construction gives the sleevehead little pleats and puckers, which are not only beautiful artisanal details, but also subtly show off the jacket’s Neapolitan, hand-tailored provenance.

Then there are the other details. Two patch pockets at the hips, and the barchetta (i.e., shaped like a boat) or pignata pocket (shaped like a brandy snifter) at the breast. In addition, there is decorative double stitching at the lapels, some drape at the swelled chest, and an extended front seam that goes down to the hem, which helps the tailor put in more shape at the waist.

Coats at Rubinacci.

These are merely the mechanical, production aspects of Rubinacci’s bespoke tailoring, however. As many Rubinacci customers have said, part of what you’re paying for is the tailoring, and part of it is the service. Gennaro, after all, was largely an advisor, and Mariano plays the same role today. Clients come in with some sort of idea of what they want, and Mariano helps them translate it into an elegant look. There are some details, however, to which he’ll always politely say “no.” A two-button jacket? Always a polite no. Center vent? Also a polite no. In my limited experience working with tailors, I’ve come to really value this kind of pushback, as it shows that the person has an opinion and is willing to assert their expertise.

In addition to their bespoke tailoring services, Rubinacci also offers ready-to-wear collections. At their flagship store, ready-to-wear is housed on the entry level, which sits just above the womenswear floor. The menswear level is decorated with mounted stag antlers and antique ships, as well as silk scarves with paintings printed on them, each of which celebrate some aspect of Neapolitan culture.

A tailcoat and bolts at Rubinacci.

The first room on that level houses ties and pocket squares, the second has sweaters and a dressing room (which is separated, by the way, by a beautiful and substantial silk curtain), and the third has ready-to-wear odd trousers and sport coats. The most amazing, however, has to be the last room, which is almost like a treasure vault. Here you can sit on tan leather couches and admire various display mannequins with old, bespoke tailcoats and morning coats. Two of the walls also hold bolts of cloth, including some from the early 20th century, and next to the couches are the company’s original order books. Flipping through those order books and handling the fabrics brought the Golden Age of the 1930s back to life.

Slubly neckwear.

A book of orders.

Mariano took me on a tour of the laboratorio upstairs, where bespoke garments are made and some of the business administration offices are kept. Thirty tailors and four cutters work there, and they’re spread across five or six rooms. The floor is very quiet, almost like a library, since almost everything is done by hand. The only thing you hear is the tailors’ almost in-unison “hello” as Mariano walks into the room. Otherwise, everyone is heavily concentrating on his or her work, though the sunlight and sea breeze coming in through the open windows makes the room feel pleasant and relaxed.

As we walked back to the main floor, Mariano told me he plans to expand into another building, located very close to the flagship. The new space will house a conference room, an additional workspace for tailors, and a museum to showcase some of the company’s bespoke tailoring from the 1930s through 1950s. I was most excited to learn that this will include some of the garments made for Vittorio de Sica, such as the evening tailcoat he wore in Il Signor Max.

Before I left, I asked Mariano what he thought of the future of his firm and Neapolitan tailoring in general. He’s decidedly optimistic. Many of his tailors are in their 30s and in the last decade, he has seen more and more young men come into the shop as customers. (I imagine much of this is due to his son often being featured on websites such as The Sartorialist). Contrast this to other tailors, who often struggle to find new workers and customers. Rubinacci, with their unfailing commitment to craft and tradition, an international presence, and a very visible public face, seems to have none of these problems. The future of Naples’ biggest bespoke tailoring house seems bright.


Discuss Rubinacci on the official Styleforum thread

A visit to E. Marinella, Naples.

The E. Marinella shop is quite small. It looks out across the park towards the waterfront and its entrance is framed with imported English wood and Calabrian green marble. As soon as you walk in, there is a wrought-iron Liberty-style chandelier that hangs above your head and wooden display tables in front of you that hold an array of beautiful ties. Rep stripes and Macclesfield prints, all made in a rainbow of colors, are showcased alongside a small selection of watches, colognes, ashtrays, and leather goods. Everything here is essentially the same as it was in 1914, before the two world wars and three political regimes that Marinella has seen Italy go through.

The finest in soporificity.

 

E. Marinella has remained here since its opening, even though the company has far outgrown it. There’s simply not enough room here for its inventory or operation. Thus, behind the shop—outside and up the stairs—is a showroom for not only its full collection of neckties, but also all the accessories that the company offers.

Scarves and squares.

 

Timepieces at Marinella.

 

For example, there are the watches that Maurizio (the third generation Marinella man behind the company) has put into production. These actually began with a funny story. It’s often advised that you should leave your Rolex at home when visiting Naples, given the city’s reputation for crime and disorder. As such, Maurizio decided to give his clients plastic watches, which they could wear in place of their more expensive pieces while they were in town. These plastic watches, however, soon became collectors items and clients held on to them for their value. After seeing their unintended success, Maurizio decided to produce a small collection of watches that reflected his passion for timepieces and the company’s sense of style. Today, these watches are made with steel cases and Swiss movements and classic designs.

Neapolitan history in ceramic.

 

They also have incredible ashtrays with paintings of the city’s history, allowing a customer to leave not just with something that reminds them of Marinella, but also of Naples. Near the ashtrays are fine leather belts in a range of brown tones and colorful Kilim scarves.

Loredana, the woman who assisted me at the store, was also kind enough to show me Marinella’s assortment of cufflinks and charms, some of which were made out of precious red coral. Red coral has an elevated place in Neapolitan culture. The origin of the material is believed to be explained in a Greek myth about Perseus. Having just petrified Cetus, a sea monster threatening Andromeda, Perseus placed Medusa’s head on the riverbank while he washed his hands. When he recovered the head, he noticed that Medusa’s blood turned the seaweed into red coral. The material is now believed to protect people from danger and disease, and cure women of sterility. For this reason, a pair of red coral cufflinks would be very special, though also not very cheap.

Links and charms at Marinella.

 

More affordable items in the store include a handsome selection of Italian leather wallets. The simpler card cases start around $125, and they’re excellently made. The leather is finely stitched and the edges are better finished than I’ve seen on most handmade wallets stateside. There are also colognes and perfumes, starting at $110. The red-bottled 286 smells of lavender, sage, and tobacco, with amber and musk at the base. The unnamed blue bottle has a citrusy, almond scent with hints of marine and musk. One of the upsides to these scents is that they’re hard to find outside of Naples (I know only of De Corato carrying them), which means you’re unlikely to risk smelling like another man.

Perhaps most affordable of all were the bath slippers, which came in either a simple ivory or baby blue, with discreet “E. Marinella” embroidery at the top. At about $60 for a pair, should you not be able to leave with anything else, you can probably at least leave with these.

 

Derek Guy also writes at Die! Workwear and Put This On.

E. Marinella
Riviera di Chiaia, 287
Naples, Italy
Ph. +39 081 245 11 82
marinella@marinellanapoli.it


To read more of Derek’s visits to Neapolitan stores, click here