BY VELASCA
Hi, this is me: I’m a man in my late twenties. I grew up in a business-oriented city, have been traveling the world when I can take a few days off from my studies (and now from my job), only to end up working in the same city that I tried to move away from many times.
I’m a manager of a startup company who really cares about dressing up, drinking the right cocktail at the right time, and going on dates for wine after 6:30pm.
I’m not crazy enough, really. I’m rational, and as with my job, restaurants, and plans in general: I have to have alternatives. I had to realize this pretty early in my youth, when I had to start doing it all by myself: paying for my own bills, flights, escapes, and gifts.
Yeah, gifts, I really like those. Have you ever imagined working for a company that crafts clothes? And being there, watching the process, from designing a model on a piece of paper to seeing the final product packed into a box?
In 2016, my dream of working for a fashion company came true. I’m with the guys of Velasca: a made in Italy brand at its finest. I can try on the prototypes before going into the market, and then drop an unexpected pair of shoes off to my friends and family.
While spending time in my department, I’ve learned that you need alternatives in fashion as well. It’s not just a matter of style ― your clothes have to go along with the occasion you’re attending, whether it be a casual dinner or grand wedding. You need variants. Maybe the weather will shift or even the location of an event will change at the last minute.
For this reason, I usually research the perfect outfit with at least one ‘Plan B’ ready to go. This Christmas, I got invited to my uncle’s place with the rest of the family. You know, a typical Italian atmosphere where everyone cooks his/her own food (and there’s always a lot of food); there are the classic tunes and tree, the talks and the gifts. And as always, I’ll wear a nice pair of leather shoes:
I might take my motorcycle by myself to ride straight towards the house. It’s not a long way there. A pair of Velasca chelsea boots would be perfect, to go with a white cotton shirt, a blue pullover, and some grey woolen pants. Very easy, and casual without looking sloppy – always appropriate for a dinner with family.
Or, it’s possible that I’ll have to pick up my grandmother at her house; by car, of course. In that case, Velasca’s full grain leather oxfords with a rubber sole would be my choice. They’ve been a standy for ages, and I really like the model we came up with. No need to completely change my outfit: I might wear a pair of blue pants to stay classy.
What if we’re not celebrating Christmas at the house anymore, and we’re moving at the very last minute to some friend’s restaurant? It happens, especially since it’s impossible to find a reservation around the Holidays. Well, I’d like to get noticed in a dining room full of strangers and my family. If that happens, I’ll wear my Velasca derbies. They’re unique and classic at the same time.
See, you always need to have alternatives. Keep it in mind.
Warmly,
Paolo
