E. Gucewicz Sunglasses: Handcrafted From Home


Like so many other parts of previously normal life, the work of craftspeople has been disrupted and displaced by the current epidemic. Factories and workshops have been closed, like the stores which sell their finished products. 

Yet individual makers have persevered where they can. Continuing to exercise the skills that have taken years to sharpen. And we’ve seen the return to a mode of production common before industrialisation: individual, artisanal craft in the home.

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4th of July 2020 Menswear Sales

Adidas: 25% off sitewide with code SUMMER 

Allen Edmonds: Summer clearance, up to 75% off

Alternative Apparel: 40% off orders $100+ with code UGET40 

Amazon: Thousands of items on sale

American Eagle: Up to 60% off everything 

Banana Republic: Extra 50% off sale styles

Bally: Up to 50% off select styles

Bloomingdale’s: 30-50% off select styles

Bonobos: 30% off with code STAYFROSTY 

Brooks Brothers – 30%-50% off

Bugatchi: Up to 70% off sitewide with code JULY4TH

Clarks: Extra 40% off all sale styles + free shipping with code EXTRA40

Club Monaco: up to 30% off + free shipping 

Coach: Up to 50% off select styles 

Cobbler Union: up to 20% off, no code needed.

Cole Haan: Grand Summer Sale. Up to 75% off

Converse: Up to 50% with code JULYSALE

DXL: Up to 75% off select styles 

East Dane: Extra 25% off sale styles with code SUMMER 

eBay: Extra 20% off select items with code PLUS20

Eddie Bauer: 50% off sitewide

END: Up to 50% off select items

Express: Up to 70% off clearance

Farherty: Summer surplus sale. Up to 75% off select styles

Frank and Oak: 25% off sitewide with code FLASH25 

Gap: Up to 75% off everything

Haven Shop: Extra 15% Off All Sale Items with code XTRA15

HBX: Up to 60% off select styles 

Hotoveli: S A L E UP TO 60% OFF

Huckberry: Up to 60% off select styles

John Elliott: 25% off sitewide + 10% donation to UCLA Health 

Kirby Allison:  10% Off Site-Wide All Weekend

Lacoste: Semi-annual sale, 30-50% off select styles 

Levi’s: Up to 70% off closeout styles + free shipping 

LN-CC: Up to 60% off + extra 15% off sale items 

Luisaviaroma: extra 20% off new sale items with code JULY4

LuxGentleman: 40% off Tombolini with code TOM40

Macy’s: 20% off 4th of July sale + free shipping at $25 with code FOURTH 

MatchesFashion: Up to 80% off select styles 

Moosejaw: Summer clearance. Up to 40% off (through 7/8

MR PORTER: Up to 70% off select styles

NeedSupply: Up to 70% off select styles

New Balance: 15$ off orders over $75 + free shipping with code FIREWORKS

Nike: Up to 40% off hundreds of markdowns

Nisolo: Up to 40% off select styles

Nordstrom: Up to 60% off select styles 

Nordstrom Rack: Up to 70% off select styles

Old Navy: Up to 60% off everything 

Ozone Socks: Up to 35% off socks 

Reebok: Extra 50% off sale items with code GETEXTRA

Rodd & Gunn: Up to 50% off summer sale

Saks Fifth Avenue: Designer sale, up to 70% off 

Saks Off Fifth: Up to 90% off select styles 

Saturdays NYC: Summer sale. 50% off select styles

Sartoriale: 25% off with code JULY4TH

Slam Jam: Up to 50% off sale

SSENSE: Further markdowns, up to 70% off 

Stadium Goods: 15% OFF everything

Taylor Stitch: 30% off sitewide + $20 cashback on orders over $200

Tillys: Fourth of July clearance sale, up to 40% off select styles 

Todd Snyder: Further markdowns on sale items, up to 60% off

Tommy Hilfiger: 40% off sitewide with code FIREWORKS

Totokaelo: New markdowns up to 70% off 

True Religion: 50% off everything. 

Under Armour: Up to 40% off outlet. 

Uniqlo: Hundreds of deals all weekend long 

Urban Outfitters: Extra 30% off sale items

Zfactorie: 25% off on 5MMASK for the weekend with code 4TH25


If You Could Actually Summer 2020

The year started so well, didn’t it?  Or maybe our recent nostalgia is especially heartbreaking because we had so many plans, just to have them melt away like so many ice caps.  But even if the only sunshine you can get is on your way to pick up essentials, dust off and don those summer togs for a little thread therapy.  If nothing else, imagining yourself actually enjoying festival activities can transport you to warmer thoughts for a bit of safe escapism.  Need some inspiration?  Try the following…

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From Town to Pattern: the ‘Macclesfield’ Tie

How we long for a sense of history in our garments; the apocryphal anecdote, the dubious legend, the fabricated fable—we can’t get enough of those little stories that give meaning to the tiniest ingredient of our outfits, be it a buttonhole or a lapel, a turn-up or a stitch.

Among those fads, we cherish the idea that our clothes can manifest some dormant origin. And sometimes, it is actually true. But such lineage rarely follows a straight line and words are treacherous signs that indicate multiple directions.

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Black-Owned Menswear Businesses to Support

The black community is hurting, and it’s time we come together to amplify the voices that need to be heard.
This list, albeit incomplete, represents an effort to highlight the talent of black creators and businessmen in the menswear community.
If you’re unable to support these businesses with your wallet at the moment, remember that you can make a difference by simply following their accounts on social media, engaging with them, and sharing them with your friends.
Feel free to help us expand this list by leaving a comment with a link to more brands, shops, and talents.

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Styleforum Has a Drink With the Press

We sat down with Erik Mannby of Plaza Uomo and Matt Hranek of WM Brown to discuss the current state of print publishing and the future of fashion and lifestyle magazines. 
Grab a drink and join us for the Happy Hour!


Memorial Day sales will not be the same this year, and neither will our shopping. The current health crisis has profoundly altered both the ability and the desire of people to buy fashion items.
As usual, we are here to help you make the best decision on how to spend your hard-earned dollars – starting from a list of brands and shops that are offering never-seen-before markdowns. 
Shop mindfully.

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Japanese Spirit

Although the development of the suit as the global modern outfit is grounded in the courtier, military then urban apparel of Western Europe, it has experienced many local adaptations, probably none as subtly distinctive as the Japanese take on contemporary menswear.

You may have read the excellent Ametora, How Japan Saved American Style by W. David Marx. The book showed with detailed historical accuracy how Japan’s youth adopted the Ivy League style in the late 1950s as a rebellious stance and transformed it in their own way, ultimately developing an original approach to classic style and even changing the way we look at denim as not just a rough cloth but as a possibly refined one. One could say that Japan’s acute sense of aesthetics made them keen selectors of the best the West had to offer — incidentally, Japan is a leading market for jazz and has developed a thriving industry in special editions and reissues, showing their true understanding of cultural otherness.

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